Step 1

Understanding Your Goals

We begin by learning about your business goals, audience, and budget. Whether it's lead generation, e-commerce sales, or brand visibility, our PPC agency aligns the campaign with your vision. Clicks Gorilla, a trusted pay-per-click advertising company, focuses on building strategies that are realistic, data-driven, and growth-focused. This step sets the foundation for every PPC campaign, ensuring our approach fits your business model. We also assess current platforms, Google Ads, Facebook Ads, or LinkedIn, to choose the right channels for paid search marketing success, giving your campaign a strong start.

Step 2

Market & Keyword Research

Our team conducts in-depth keyword analysis using tools like Google Ads Keyword Planner and SEM data. We identify high-intent keywords that match your customer’s search behaviour. As a leading PPC company in India, Clicks Gorilla ensures your budget is spent only where it matters. We also study your competitors’ paid media strategy to uncover gaps and opportunities. This research helps build the right PPC campaign structure, whether you're running responsive search ads, Google Shopping Ads, or Facebook boosted posts. Every keyword and segment is selected for maximum ROI and quality lead generation.

Step 3

Ad Copy & Creative Development

Strong visuals and clear messaging drive conversions. We create scroll-stopping ad creatives for display advertising, Facebook Ads, Instagram carousel ads, and YouTube Ads. For Google PPC services, our team writes compelling headlines and descriptions focused on clicks and conversions. We also design mobile-friendly landing pages to support CRO. As a full-service PPC marketing agency, Clicks Gorilla ensures your brand looks sharp across all platforms. Each visual and copy is tailored to the platform, audience, and intent, whether it’s LinkedIn B2B marketing, e-commerce PPC service, or brand awareness campaigns.

Step 4

Campaign Setup & Targeting

Once creatives and copy are ready, we structure campaigns by audience type, device, and platform. We set up ad groups, apply Facebook Pixel or LinkedIn targeting, and enable tracking through Google Ads conversion tracking. As a PPC ad management services provider, we ensure every campaign is configured for performance. We also segment custom audiences, set budget limits, and implement lookalike audiences. Whether it’s Facebook ad targeting or Google Display Network setup, our process ensures maximum control, reach, and relevance. The result is a clean, trackable campaign aligned with your paid media goals.

Step 5

Launch & Budget Control

We launch your PPC campaign with a controlled budget across platforms like Google Ads, Facebook, Instagram, and LinkedIn. We monitor ads daily to prevent waste and over-delivery. Clicks Gorilla, a reliable pay-per-click advertising firm, ensures your money works smart. Our team adjusts bids, monitors cost per click (CPC), and fine-tunes targeting. From Google Shopping Ads to Meta Ads, we ensure each campaign is launched with precision. A/B testing is also initiated during this phase to compare ad creatives. This step ensures every rupee spent is tracked, optimised, and accountable.

Step 6

Real-Time Monitoring & Optimisation

Clicks Gorilla monitors your campaign performance daily, reviewing CTR, CPC, conversions, and funnel drop-offs. Using tools like Meta Business Suite and Google Ads dashboard, we identify what’s working and what needs tweaking. Our PPC services in India include smart bid adjustments, budget reallocations, and negative keyword updates. We also optimize based on device type, demographics, and ad placements. Whether it's Facebook dynamic ads or responsive search ads, our optimisation process is built to boost ROI and reduce waste. Continuous updates help keep your campaigns fresh, relevant, and conversion-focused.

Step 7

Conversion Tracking & Reporting

We set up detailed conversion tracking for each campaign, calls, leads, sales, and form fills. Our PPC agency services include regular performance reports with metrics like cost per lead, impressions, and revenue generated. Clicks Gorilla uses platforms like Google Ads conversion tracking and Facebook Ads ROI reports to deliver insights. We highlight what’s performing best and where budget shifts can improve results. With clear data, you know exactly what you’re paying for. This level of transparency helps businesses measure the real impact of pay per click marketing and improve their decision-making over time.

Step 8

Scaling & Retargeting

Once your campaign starts generating results, we scale winning ads across platforms and introduce retargeting strategies. From Facebook retargeting to Google Ads remarketing, we keep your brand in front of interested users. We also launch lookalike audience campaigns and expand targeting gradually. As a top PPC marketing company in India, Clicks Gorilla ensures your campaigns grow profitably. We continue to test new ad formats like Instagram story ads, LinkedIn lead gen forms, and TikTok business account placements. Scaling is done with control to ensure ROI remains consistent as reach expands.