About the Green Girgit

About the Green Girgit

Green Girgit is a popular online store in India that sells home decor and gardening accessories. It offers a variety of items, such as modern lights, wall clocks, and planters, to make your home look beautiful.

Objectives

• Increase Organic Traffic: Improve search rankings so more potential customers can find the website naturally.

• Improve Keyword Rankings: Target specific terms, such as " Wooden floor lamps,” “Herb Sets and Pots,” and “Metal Wall Clocks.”

• Improve User Experience: Ensure visitors find useful, well-structured content that makes navigation and shopping easy.

• Boost Conversions: Turn more visitors into buyers by creating relevant, high-quality content and a smooth website experience.

 

Achievement Summary

We placed the keyword “Herb Sets and Pots” at the top of Google search results. This success shows the power of our focused SEO and content efforts. By sharing useful information and refining our product pages, we increased the website’s reach and built trust with new customers. This top ranking also highlights how a well-planned digital approach can drive strong, lasting growth.

 

Clicks Gorilla Key findings

After doing detailed research on our competitors and testing green girgit sites for our target keywords, we found a few key points:

• Only very authoritative websites and sites with exact domains are ranked on the first page of Google.

• Green girgit site is missing keyword-specific meta tags, unlike our competitors.

• Competitors have a well-organized, hierarchical site structure that helps them rank better.

• Competitors' sites are optimized for both on-page and off-page efforts, clearly serving user needs.

• Competitors also have many quality backlinks from relevant sites, whereas the green girgit website has too many do-follow outbound links that should be blocked.

Tools and resources used

Based on our findings above, we put the following tools to good use during the entire execution process:

SEMrush – Keyword research, tracking, and On-site audits

Ahrefs – Competitor Analysis

Screaming Frog – Website Analysis

Google Analytics – Website Traffic Analysis

Google Webmasters  – Website Health Checkup and Crawlability Analysis

 

Working methodology:

Running along the lines of the strategy, we followed these steps to overcome the issues:

• Overall Analysis of Our Website

• Technical Audit of our website via Screaming Frog

• Page Speed Optimization & making the site mobile-responsive

• Added optimized Alt tags to images

• Internal linking Optimization 

• Content, Backlink & Keyword gap analysis with Competitors.

• Dynamic strategy to create meta tags for product pages 

• Created Pillar pages to support the category pages for stable keyword Ranking on SERP.

• Fixing HTTP to HTTPS redirects.

 

Keyword Research and Content Strategy

We researched and identified the best keywords for home decor and gardening, focusing on both short—and long-tail phrases. We then optimized product pages, category pages, and blogs with these keywords and planned regular content updates.

• Researched high-intent keywords (e.g., “Wooden floor lamps” and “Herb Sets and Pots”).

• Optimized product page descriptions and blog posts.

• Created a content calendar for seasonal and trending updates.

On-Page SEO Optimization

Every page on the website was improved with keyword-rich meta titles and descriptions, proper header tags, and optimized images. We also strengthened internal linking to help users and search engines navigate the site.

• Updated meta titles, descriptions, and header tags.

• Optimized images with proper file names and alt texts.

• Developed a solid internal linking strategy.

Technical SEO Enhancements

We improved the website’s speed and mobile-friendliness by compressing images and using browser caching. A clean URL structure, updated sitemap, and schema markup were added to boost search engine visibility.

• Improve website speed and mobile optimization.

• Maintained a clean URL structure and submitted an updated sitemap.

• Implemented structured data for rich snippets and conducted regular technical audits.

Off-Page SEO and Link Building

Quality backlinks were built by collaborating with home decor blogs, online magazines, and local directories. We also promoted the site on social media and improved local SEO for better visibility.

• Built authoritative backlinks through guest posts.

• Increased brand visibility with active social media promotion.

• Strengthened local SEO with listings on local directories and Google My Business.

Content Marketing and User Engagement

A dedicated blog was created to share home decor ideas, DIY gardening tips, and seasonal trends. We encouraged customer reviews and added interactive elements to keep users engaged.

• Maintained a blog with regular posts on decor ideas and DIY tips.

• Encouraged reviews and customer testimonials for social proof.

• Added interactive features like style quizzes and product guides for better engagement.

 

Results

With careful strategic implementations and the combined efforts of the whole team, we were able to achieve:

1 Month Organic Traffic Comparison : 

 

INSIGHTS

• We received 203 Organic clicks from 26-11-2024 to 26-12-2024  as compared to 119 organic clicks in the previous period 25-10-2024 to 25-11-2024 which is a 70.59% Increase in organic clicks

• We received 15336 organic impressions from 29-11-2024 to 29-12-2024  as compared to 11796 organic impressions in the previous period 29-10-2024 to 28-11-2024 which is a 30.01% growth in organic impressions.
  
  

3 Month Data Comparison: 

INSIGHTS

• We received 612 Organic clicks from 26-09-2024 to 26-12-2024  as compared to 408 organic clicks in the previous period 25-06-2024 to 25-09-2024 which is a 50% Increase in organic clicks

• We received 46325 organic impressions from 26-09-2024 to 26-12-2024   as compared to 43196 organic impressions in the previous period 25-06-2024 to 25-09-2024 which is a  7.24% growth in organic impressions.

 

Overall Results

Inferences:-

• 71% Organic Traffic Growth in less than 4 months

• Within the 4 months, Website organic sessions increased from somewhere around 100 per month to 1.1 K per month.

• Green Girgit consistently appeared in the top 10 search results for Wooden floor lamp queries.

• The increase in visibility led to a 22% rise in website conversions, with more customers signing up and placing orders.

 

Keyword Improvements (Ranking):

Here are some of the keywords that improved in rankings. We worked on around 75+ keywords. 

 

Client’s Feedback

"Ever since we started using the new SEO plan, our online reach has grown fast. Now, we’re easily connecting with so many more customers in our area, and it’s given our business a solid boost. The jump in organic traffic has been a total game-changer – it’s like our hard work is finally paying off!"