About the Chef’s Point

About the Chef’s Point

Chefspoint is India’s go-to destination for premium kitchenware. It offers high-quality cookware, bakeware, and kitchen tools designed to make every meal a masterpiece.

Objectives

• Make the Chefspoint more visible online so customers can easily find high-quality products.

• Increase website traffic organically by improving search engine rankings, leading to more inquiries and better sales.

• Improve on-page and technical SEO to increase search engine traffic and drive future growth

 

Achievement Summary

 

The client witnessed remarkable growth in online presence and user engagement in just three months. With a focus on quality products at affordable prices and a well-planned SEO and content strategy, the website attracted 4,000 active users, including 3,900 new visitors. The average engagement time of 45 seconds per user reflects the improved relevance and appeal of the content. This steady rise in traffic and interaction highlights the effectiveness of targeted digital efforts in driving meaningful results.

 

Clicks Gorilla Key findings

By performing detailed research on its competitors and testing their sites for the targeted keywords, we found that:

• Only a highly authoritative website and exact domain sites ranked on the first page of Google SERP.

• Absence of keyword-specific meta tags as compared to our competitors.

• Apart from dominating the first page, our competitors also followed a highly organized and hierarchical site structure.

• Competitor sites were optimized for on-page and Off-page efforts and served the user intent.

• They also had many authoritative backlinks coming from relevant sites, whereas our website was flooded with do-follow directed outbound links that needed to be blocked.

 

Tools and resources used

Based on our findings above, we put the following tools to good use during the entire execution process:

SEMrush – Keyword research, tracking, and On-site audits

Ahrefs – Competitor Analysis

Screaming Frog – Website Analysis

Google Analytics – Website Traffic Analysis

Google Webmasters  – Website Health Checkup and Crawlability Analysis

 

Working methodology:

Running along the lines of the strategy, we followed these steps to overcome the issues:

• Overall Analysis of Our Website

• Technical Audit of our website via Screaming Frog

• Page Speed Optimization & making the site mobile-responsive

• Added optimized Alt tags to images

• Internal linking Optimization 

• Content, Backlink & Keyword gap analysis with Competitors.

• Dynamic strategy to create meta tags for product pages 

• Created Pillar pages to support the category pages for stable keyword Ranking on SERP.

• Fixing HTTP to HTTPS redirects.

 

On-Site strategy

When we started working, the website had nearly 1700+ unoptimized pages. We fixed the overall content on the website according to our targeted keywords by setting up dynamic logic and improving the overall content structure of our website. We added value to users with content that aligned with the search trends and placed the right keywords within.

Our content was written by a recognized content writer professional and a wide Blogger Network that has the credibility to build trust in users.

As a result, our organic rankings on targeted keywords saw a surge, and subsequently, Organic Traffic also soared.     

• Added Service keywords in the descriptions

• Added Content in Category pages

• Added regular blogs to improve topical relevancy and freshness on the Portal.

 

Off-page Activities to Improve Rankings

We gained high-quality links through niche directories, Wikipedia, guest blogging, and more, boosting our website's authority and organic visibility.

• Local Business Listings to improve Citations and anchor text diversity.

• Profile Creations on High Authority Forums and Websites to boost branding and authority signals.

• Guest post submission on sites with good DA and PA.

 

Results

With careful strategic implementations and the combined efforts of the whole team, we were able to achieve:

1 Month Organic Traffic Comparison : 

 

INSIGHTS

• We received 791 Organic clicks from 29-11-2024 to 29-12-2024  as compared to 712 organic clicks in the previous period 29-10-2024 to 28-11-2024 which is an 11.09% Increase in organic clicks

• We received 66705 organic impressions from 29-11-2024 to 29-12-2024  as compared to 64140 organic impressions in the previous period 29-10-2024 to 28-11-2024 which is a 3.99% growth in organic impressions.
  
  

3 Month Data Comparison: 

INSIGHTS

• We received 2282 Organic clicks from 14-10-2024 to 03-01-2025  as compared to 1774 organic clicks in the previous period 14-07-2024 to 13-10-2024 which is a 28.63% Increase in organic clicks

• We received 197054 organic impressions from 14-10-2024 to 03-01-2025  as compared to 111519 organic impressions in the previous period 14-07-2024 to 13-10-2024 which is a 76.69 % growth in organic impressions.

 

Overall Results

Inferences:-

• 75% Organic Traffic Growth in less than 4 months

• Within the 4 months, Website organic sessions increased from somewhere around 500 per month to 2.1 K per month.

• Chef'sPoint consistently appeared in the top 10 search results for local culinary ingredient queries.

• The increase in visibility led to a 20% rise in website conversions, with more customers signing up and placing orders.

 

Keyword Improvements (Ranking):

Here are some of the keywords that improved in rankings. We worked on around 150+ keywords. 

 

Client’s Feedback

"Our online presence has grown significantly since implementing the SEO strategy. We’re now able to connect with more customers in our area, and this has given our business a much-needed boost. The increase in organic traffic has truly made a difference."

– Shyamala Radhakrishna, Owner of Chef's Point