About the Buddhaland

About the Buddhaland

Buddhaland is a passion project dedicated to providing sustainable, ethical, and worry-free organic hemp backpacks/bags and accessories. We began as a simple local store offering handmade products and have grown into a community organization supplying exceptional hemp items in the artisan traditions of Nepali women and family members.

Objectives

1. Bring More Visitors Naturally
   Goal: Get our website to show up higher in Google searches so more people looking for products like ours can find us easily.
   
   

2. Focus on Important Search Words
   Goal: Make sure our website ranks in the top results for keywords like “Hemp bag packs” “Hemp Guitar Bag” and “Ukulele Cover Bag”
   
   

3. Make the Website Easy & Helpful
   Goal: Keep visitors happy with a clean, fast website where they can find products and info without confusion.
   
   

4. Get More Sales from Visitors
   Goal: Turn website visitors into paying customers by making the buying process smooth and trustworthy.

 

Achievement Summary

We placed the keyword “Hemp Backpacks” at the top of Google search results. This success shows the power of our focused SEO and content efforts. By sharing useful information and refining our product pages, we increased the website’s reach and built trust with new customers. This top ranking also highlights how a well-planned digital approach can drive strong, lasting growth.

 

Clicks Gorilla Key Findings

 

After checking competitors and analyzing the Buddhaland website for target keywords, here’s what we found:

 

• Google’s first page is dominated by trusted, well-known websites or those with exact domain names. Smaller or newer sites struggle here.

• Buddhaland’s pages lack keyword-focused meta tags (those hidden titles/descriptions Google reads). Competitors use these smartly to tell Google exactly what their pages are about.

• Their sites are structured like a neat shop – clear categories, and easy navigation. This helps Google and users find what they need faster.

• Competitors don’t just stuff keywords (on-page) – they also build links (off-page) from reputed blogs/sites. Buddhaland has too many “do-follow” outgoing links (giving away SEO power) that should be blocked.

• Top-ranking sites have backlinks from relevant, trusted sources (e.g., home decor blogs linking to their lamps). Buddaland’s backlinks are fewer and less focused.

 

Tools and resources used

Based on our findings above, we put the following tools to good use during the entire execution process:

SEMrush – Keyword research, tracking, and On-site audits

Ahrefs – Competitor Analysis

Screaming Frog – Website Analysis

Google Analytics – Website Traffic Analysis

Google Webmasters  – Website Health Checkup and Crawlability Analysis

 

Working methodology:

Running along the lines of the strategy, we followed these steps to overcome the issues:

• Overall Analysis of Our Website

• Technical Audit of our website via Screaming Frog

• Page Speed Optimization & making the site mobile-responsive

• Added optimized Alt tags to images

• Internal linking Optimization 

• Content, Backlink & Keyword gap analysis with Competitors.

• Dynamic strategy to create meta tags for product pages 

• Created Pillar pages to support the category pages for stable keyword Ranking on SERP.

• Fixing HTTP to HTTPS redirects.

Clicks Gorilla SEO Work Summary

1. Keyword Research & Content Planning

What We Did: Found the best search terms for home decor and gardening – like “home decor India” and “best modern ceiling lamps online” – mixing short and detailed phrases people use.

Action Taken:

• Updated product pages and blogs with these keywords.

• Made a monthly plan for fresh content.

 

2. On-Page SEO Fixes

What We Did: Made every page on the website Google-friendly.

Action Taken:

• Added hidden titles/descriptions with keywords.

• Fixed headings (H1, H2) for clarity.

• Renamed images (e.g., “wooden-floor-lamp.jpg”) and added alt text.

• Linked related pages (e.g., linked “Metal Wall Clocks” blog to product pages).

 

3. Technical SEO Upgrades

What We Did: Made the website faster and mobile-friendly.

Action Taken:

• Compressed heavy images to speed up loading.

• Cleaned up messy URLs (e.g., changed “/product123” to “/wooden-lamps”).

• Added special code (schema markup) so Google shows extra info in search results.

• Fixed broken links and updated the sitemap.

 

4. Off-Page SEO & Backlinks

What We Did: Built the website’s reputation online.

Action Taken:

• Got links from trusted home decor blogs and local business directories.

• Shared content on social media (Instagram/Pinterest) to drive traffic.

• Updated Google My Business for better local search visibility.

 

5. Content & User Engagement

What We Did: Kept visitors hooked with useful, fun content.

Action Taken:

• Started a blog with DIY gardening hacks and home styling tips.

• Added customer reviews and ratings for trust.

• Created quizzes like “What’s Your Decor Style?” to engage users.

 

Results

With careful strategic implementations and the combined efforts of the whole team, we were able to achieve:

• 82% Organic Traffic Growth in less than 4 months

• Within the 4 months, Website organic sessions increased from somewhere around 500 per month to 2.5 K per month.

• Buddhaland consistently appeared in the top 10 search results for Hemp backpacks

• The increase in visibility led to a 35% rise in website conversions, with more customers signing up and placing orders.

 

Keyword Improvements (Ranking):

Here are some of the keywords that improved in rankings. We worked on around 75+ keywords. 

 

Client’s Feedback

"Thank you for your excellent SEO work on our website buddhaland.in! Our keyword rankings have improved to top positions, and we’re getting more organic traffic than before. Your team’s regular updates and simple explanations made the process stress-free. Highly recommended for anyone needing affordable and effective SEO services!"